There are tons of benefits to using LinkedIn as your go-to social media network. That’s not to say it should be the only social media platform that you frequent, but we think it belongs in your top three.
To really get the most out of your LinkedIn profile, you’ll need to learn how to boost your LinkedIn. Thankfully, we have everything you need (and more) right here.
This professional networking site can help you:
- get discovered by hiring managers, recruiters, and potential business partners
- research potential job prospects
- find and take advantage of professional opportunities
- apply to jobs
- display your knowledge and expertise
- acquire social proof of your skills and talents
- stay up to date on company news
- network with like-minded professionals
Even if your main platform is somewhere else—like Twitch, YouTube, Facebook, Instagram, or even Spotify—LinkedIn is an important resource that you shouldn’t pass up on. After all, it is the world’s largest professional network.
Post quality content regularly and naturally
If you know anything about great social media management, you probably know that posting often is the keystone of any successful profile.
But when it comes to the LinkedIn algorithm, posting on a regular schedule could actually do more harm than good if you’re unfamiliar with the LinkedIn algorithm. And here’s why.
The LinkedIn algorithm works by dividing content into one of three categories as soon as it’s posted. Your content will be flagged as spam, low-quality, or cleared for posting.
Posting in an extremely systematic way could get you marked as spam—it makes the bots think you’re a fellow bot. Instead, LinkedIn likes to see users post in the evenings and weekends. So, post regularly and often but not on a tight schedule.
After the algorithm marks your content as cleared for posting, users will see it. If the content is low-quality, spammy, offensive, or just irrelevant, users may hide or report it—which is bad for your performance.
So, if you want to get in good with the LinkedIn algorithm, post quality content often on a natural schedule. This is the number one way to boost your LinkedIn.
And if you’re thinking, “this is the same advice for Twitch, YouTube, and almost every other social media platform,” then you’d be right.
Showcase your greatest work
The next thing on your LinkedIn to-do list for boosting your profile is to flesh out your page. Of course, you want to include things like your work history, aspirations, and current role.
But you also should think about what achievements you can share on LinkedIn. Can you talk about a big project at work that you’re spearheading? Or, is there a personal project in your community that’s coming to a close?
Whatever you’re working on—whether it’s in your personal or professional life—share it on LinkedIn.
This tactic does several things:
- It gives you great material for relevant, high-quality content.
- It invites other users to engage with your posts.
- It encourages people to follow up with your journey.
- It showcases your current or recent achievements.
- It boosts your LinkedIn profile.
So, don’t be shy! Share your life with the world on LinkedIn.
Use keywords to your advantage
If you want to boost your LinkedIn profile organically, you need to optimize your LinkedIn. And here’s how.
When crafting your LinkedIn profile page and posts, think about relevant keywords. If you really want your brand to stand out from the crowd, you need to learn a little bit about SEO for your LinkedIn.
You don’t need to do any fancy research to use keywords either. For example, let’s say that you’re a video game streamer on Twitch and YouTube who’s hoping to find sponsors through LinkedIn. Relevant keywords might include things like:
- professional gaming
- competitive player
- brand ambassador
- the names of the games you play
- YouTube vlogger
- Twitch streamer
Then, when you write posts, craft your bio, and complete your work experience sections, try to write as many of these keywords as possible while still sounding natural.
Update the images on your LinkedIn
Now that you’ve got great written content, it’s time to think about the visuals. When was the last time you updated your LinkedIn images?
Be sure to include both a relevant profile picture and a captivating design for your header. Good ideas for a header include:
- your brand logo or mission statement
- photographs of your content or work
- custom illustrations relevant to your industry
For your profile picture, be sure to keep it recent, relevant, and professional. If you represent a brand, your brand logo will work here. If it’s a headshot, make sure that it:
- is a clear, high-quality image
- is easy to see your face
- includes your face and shoulders
- shows you facing forward towards the camera
- shows you wearing professional clothing
Of course, you can bend the rules a little bit. But these are some general rules for taking a professional photo.
Participate in LinkedIn groups
LinkedIn Groups are a great way for you to connect with other professionals in your industry. In these groups, you can:
- make new friends
- gain opportunities
- grow your network
- discover resources
- boost your LinkedIn profile
- share insights
- ask for advice
- and more!
These groups can be invaluable, so get out there and explore. To find the right LinkedIn groups for you, follow LinkedIn’s guide to finding and joining groups. This guide covers everything you need to know about joining groups—but once you’re in, the rest is up to you.
And, if you don’t see what you’re looking for, consider creating your own group!
Work with Managergram
Managergram is one of the leading providers of social media growth, and a part of what makes us so great is that we offer a risk-free 30-day money-back guarantee. If you’re not happy with your LinkedIn growth, get your money back.
We also offer resources for your other social media accounts, including:
Purchase your LinkedIn growth plan today to see what you’re missing out on.
Final Thoughts: Boost Your LinkedIn With These Simple Steps
It’s not that complicated to boost your LinkedIn profile, but it does take time and effort. For the fastest and easiest way to grow your LinkedIn presence, hire Managergram to boost your LinkedIn.
But for natural and sustainable growth, remember that you need to:
- post regularly and naturally
- comment, react and share posts throughout the day
- showcase your current work
- keep things up to date, including images and designs
- participate in LinkedIn groups
If you’re struggling with gaining traction, know that it’s okay to ask for a little help to get your feet off the ground.
We understand how frustrating it can be when it seems like your hard work isn’t paying off—and Managergram guarantees growth.