By now, you already know that social media can be essential to growing your business. But it’s important for you to understand how best to promote your business on Twitter if you are going to use social media more effectively to your advantage.
The goal of this article is to help you gain all the benefits that Twitter has to offer for your business. Read on to learn more about how to grow your business on Twitter!
Make Sure to Update Your Profile
One of the most important things that you need to do is to make sure that you put some attention into your profile. You need to make sure that your profile stands out, otherwise, people won’t really notice your content.
Icon and Banner
If you have a standard-looking profile with generic images and design, then you won’t get noticed. It’s essential that you have eye-catching images for both your profile picture and the banner on your Twitter page.
For the profile image, brands tend to just use their logo because it’s easy to identify them. However, the banner is a place where you can get really creative.
Create an aesthetically appealing banner with a great design as well as maybe your brand’s tagline or some other important imagery or motto associated with your brand.
You also want to carefully select a good Twitter username for your business. It’s crucial that you create a username that is relevant to who your brand is.
Many brands use their company name as their username, but you may find that your name is already taken. Then, you need to get more creative.
The good news is that there are some ideas that you can use to create the perfect Twitter username, such as:
- Using a CTA (Call-to-Action) in front of your company name, such as “Buy (your business name)” or “Contact (your business name).
- Adding “HQ” to the end of your Twitter username.
- Add your slogan or location such as your state.
Once you have handled this, there are still more things that you can do to make a more attractive profile.
For one thing, be sure to regularly update your pinned tweet. Since this is the first tweet that people will see when they come to your page, you want to make sure that it has the most relevant information.
So, what should your pinned tweet be? Some options include:
- A post about an upcoming sale.
- A post about a newly released product.
- Posting your new marketing campaign.
The post needs to be informed that you think anyone who happens upon your page will need/want to see.
Lastly, focus on the content of your Twitter profile. Make sure that it only has the latest information about your brand.
Make your description something intriguing for your customers to make them more interested in your brand.
Also, be sure that your website link and location are accurate for your customers.
Share Relevant Content
You need your content to be relevant, adding value to your customer. Value is what will make the customer interested in you.
To create the most relevant and valuable content, you need to focus on your buyer personas. The goal is to have these customers believe that you are speaking directly to them.
In order to be sure that you are adding things of value to your content, make sure that your content does one or more of the following:
- Advances a specific idea relevant to your brand
- Is entertaining to the customers
- Educates the audience
If your content doesn’t do any of these things, your content won’t be successful. Your goal is to start a conversation with your content and if it doesn’t, your customers won’t be engaged and your content won’t serve any use to you or your audience.
With Twitter, you only have 280 characters to inspire conversation. This means that you need to get as much as possible out of your posts with the character limits.
Be sure that you create multimedia tweets in order to get your company to stand out from the others. Adding high-quality images and videos to your posts can make a difference in the quality of your posts.
These are things that will also make sure that your content isn’t stale. Saying the same CTA in every generic post won’t engage your audience.
Mix it up and your content will speak for itself.
Schedule Social Media Posts
You can get a lot of benefits when you schedule your social media posts. When you post regularly and people like what they see, they will keep coming back.
But, if you don’t post something when your customers expect you to, this can lead to the customer being disappointed. When this continually happens, they may forget about your brand account.
That’s something that you want to avoid. But how do you avoid this issue?
By making a content calendar.
This can be a bit of work to set up, but it’s one that will save you a lot of time later on. Additionally, this will help you make sure that you stay on a regular schedule that your followers can count on.
In order to create a calendar that will work for your brand, there’s a lot for you to consider including:
- How frequently do you want to post?
- What are the best times to post?
- Does anyone need to approve these posts? If so, who?
Creating a content calendar can be extremely beneficial to you for a few reasons:
- Sharing relevant content on recognized days, such as highlighting your practices that encourage sustainability on Earth Day.
- Creating a relevant post on a specific day as soon as you come up with some witty post instead of hoping that you remember it when that day rolls around.
- Making sure that your content is aligned with all of your other social media channels, ensuring cohesion with your brand.
It’s important that while this does make your job posting content easier, that you don’t just leave it on autopilot.
You still need to monitor your posts and respond to any comments. This is important for engaging with your audience.
Engaging with Customers is Essential for Growth
One of the biggest parts of using Twitter to grow your business is to engage your followers. Use hashtags that are not only relevant to your brand but also to what your customers are looking at.
There are many other ways that you can engage with your potential customer base in addition to tagging them in posts. You can also engage with them when they comment on your page.
When a customer takes the time to comment on your posts, be sure to acknowledge their comments. This shows the customer that you are listening to them and care about what they have to say.
Plus, the customer took the time to comment on something you posted, so you want to show them the same level of effort.
Customers are more likely to be loyal to a brand when they feel as though the brand cares about them. It’s easier and more cost-effective to keep loyal customers than it is to keep finding new customers.
This is also your chance to share your brand story with the audience. What’s good about sharing your story is that customers will learn more about who your brand is and what you stand for.
Customers love brands that they can connect with. If they connect with your brand, this will also encourage brand loyalty.
Some other things that you can do to engage with your customers include:
- Ask your audience which content they want to see.
- Create polls about potential products or services the audience wants to see.
- Create content that your customers will want to share.
Customer engagement is the key to your success.
Share Offers with Your Followers
It’s hard to find an audience that doesn’t love deals. And what better way to get people to engage with your content and grow your business than offering deals.
Use your Twitter page to share discounts and other special offers for your audience. You can also create giveaways that attract more attention to your page.
For instance, you can create a special coupon code that is only available on your Twitter page. This can provide you with data to see if you are attracting business from Twitter and give your customers a special deal that will make them more likely to pay for your products or services.
The data gathered from this will allow you to see how effective your Twitter campaigns are and if you are getting a good ROI with your Twitter page.
You can also do giveaways on your Twitter page as well, which can also be very beneficial.
Twitter giveaways tend to follow the same pattern of requiring customers to like your Twitter page, retweet a post, and even comment on your posts. This will give you a boost to your numbers, which will help new potential customers discover you.
🌈 #Giveaway ALERT 🌈
Remember when they used to call us nudiepop? Win every single ColourPop 9 Pan + our new Rainbow Collection! Check out our IG for another chance to enter!
🌈Like & Retweet
— ColourPop Cosmetics (@ColourPopCo) August 13, 2019
It’s important to have goals and milestones that you strive to achieve in order to get the most out of your Twitter efforts. You want to make sure that you are getting a good return on your investment with your Twitter.
If you don’t create any goals or milestones, you won’t know whether or not you are achieving these goals. This means that you are more likely to make mistakes that will waste your time and money.
Some goals that you should have in mind include:
- Getting more traffic
- Networking with other businesses or people
- Getting better quality leads
- Offering better customer service
Once you have decided on which goal(s) you are trying to achieve, start choosing certain milestones that you want to achieve. For instance, you want to get a high response rate or improve the leads that you get from Twitter.
Maybe you want to get new followers or have more retweets. Our company can help you get a boost here so that you can grow these numbers faster and bring in the organic followers that you need to succeed.
You should pick a specific deadline for each individual goal that you are trying to achieve. You can go based on monthly, weekly, or quarterly milestones.
After setting your goals and milestones, you then need to be sure that you measure and track these goals. You can use tools like Google Analytics to see if you are meeting your goals.
It’s not just about getting more followers. Using a service like ours can offer a boost to your followers, helping you attract more attention and gain authority in your industry.
But you need to get active followers. Active followers engage with you, which can help you better grow your business on Twitter.
Getting into the conversation using Twitter chats can help you have conversations with current and potential customers. This will engage them and keep them interested in your brand.
If you notice Twitter chats in your industry, participate in them. Don’t forget to @ people in your responses so that they know you are talking to them.
If you don’t notice any Twitter chats that are currently existing for your industry, start your own!
Whether you need to grow your account faster with Twitter likes, followers, or retweets, our team is here to help you with a quick and easy process to get the attention your brand deserves. Unlike other services, we get you the high-quality social media fans that are essential to growing your brand online.
Social media can be exactly what you need to raise brand awareness and grow your business, but you need to be able to do it effectively. Through buying our services, you can get the boost that you need to get noticed by potential customers.