There are lots of ways to increase your popularity on Instagram, and the number of likes that you receive is a clear indication to your followers of how popular your posts are. But with the number of likes on Instagram waning, it prompts the question – how do you get more likes on your Instagram posts?
In this article, we explain why Instagram likes are as important as ever and introduce you to some helpful tips that will help you grow your number of likes and the level of engagement on your Instagram profile.
Why are Instagram likes important?
While some people regard Instagram likes as nothing more than a vanity metric, the reality is that they’re a super important marker for the progression and growth of your business. Fundamentally, a like is an indication of how much someone likes your content.
No matter how good you think a post is, if it doesn’t receive any likes from your followers, it won’t appear to be successful. And if your business regularly churns out posts that receive low levels of engagement and only a few likes, it gives a negative impression of your overall business practice.
Therefore, Instagram likes are incredibly important for the profile and growth of your business, as they show potential customers that you are approved and liked by your followers, which can be extremely influential when it comes to your business conversion rates.
Can you just hide your likes on Instagram?
In 2021, Instagram announced that users would now be able to hide their likes. This is big news for businesses and influencers, as likes have always been a huge part of any successful social media campaign or strategy. But given that Instagram has made it possible to hide your likes, it prompts an obvious question – is hiding your like count a good idea?
We would say that no, it’s not a good idea to hide your likes. When a page hides its likes, it immediately prompts another question from followers – why are they hiding their likes? While many people hide their likes for perfectly legitimate reasons, others want to disguise the fact that their posts aren’t particularly possible.
After all, why would you hide your likes if your posts are regularly engaged with by hundreds or thousands of users? You wouldn’t! So, just because you can hide your likes on Instagram, it doesn’t mean that you should. Instead, we encourage you to post content that attracts more likes organically, as we explain below.
How to attract more Instagram likes organically
Instead of hiding your likes and trying to disguise the fact that some of your posts don’t hit the mark, it’s much better to invest in a strategy that delivers more likes and much higher levels of engagement from your followers. Here are some tips you can try when it comes to boosting the number of likes you get on Instagram:
Take inspiration from other brands and influencers
Creating compelling and engaging social media posts isn’t easy, and it’s a competitive landscape out there. As such, it makes sense to take inspiration from other influencers and brands that you can then feed into your own strategy.
This doesn’t mean that you should simply copy what other brands and influencers are doing, but you can turn to Instagram accounts that you would like to emulate in order to provide you with some creative ideas that you can then add to your own feed.
As well as their content, be mindful of the type of posts that other accounts follow, and make a note of their use of stories, images, videos, and reels to engage with their audiences.
Run a giveaway
Social media users absolutely love freebies! And one of the easiest ways to attract new likes is to launch a likes-based competition on Instagram. For instance, you could say that you’re giving away your newly launched product to one person who follows your profile and likes a specific photo that you add to your feed.
While this might sound simple, you will be amazed at how many likes such a straightforward promotion can gain. You could crank things up a notch by saying that your followers need to tag a friend as well as like the photo, as it gets even more people involved in the giveaway.
Although you will find that some people like and engage with the post simply to be in with a chance of winning a free product, you will also discover that many of the people that like the post will stick with you and keep their eyes peeled for future promotions and giveaways that you run.
Improve your hashtags
It’s no secret that Instagram hashtags can make a huge difference in engagement levels on your posts. Instead of taking a scattergun approach to hashtags, you need to be deliberate and creative with your selections. Your tags should represent your brand and products succinctly while being broad enough to attract the attention of new followers.
You could use a social media listening tool to discover the best hashtags for your brand, and you can easily incorporate them into your social media strategy.
Influencers and brands that use effective social media hashtags are much more likely to see higher numbers of likes and comments on their posts, and it’s a great way to organically increase your numbers on Instagram.
Tag other brands and influencers
Adding tags to your post can also make a big difference to the number of likes you can organically attract. If you’ve collaborated with another influencer or are promoting a specific brand, make sure to tag them in the post. What you will find is that the brands or influencers will like and comment on your post, which will prompt significantly more engagement.
While this is a simple and seemingly obvious tip, it can make a huge difference to the number of likes that you can attract to your posts. Just make sure that you’re tagging the right people, and don’t get caught out by tagging replicas or duplicate accounts.
Don’t forget to like other people’s posts
Instagram is a two-way street, and you need to be generous with your likes and comments. If you’re one of those people who sit there and expect likes and comments to find you without giving anything in return, you probably won’t achieve the levels of engagement that you desire.
So, instead of waiting for something to happen, be generous with your likes and comments and interact with your followers in different ways. This will prompt much higher engagement levels than if you merely sit back and hope that people will like and comment on your posts without being prompted.
Can you buy Instagram likes?
While the above organic strategies and tips are undoubtedly helpful, they might not be enough to get you to where you want to be. As such, buying Instagram likes is an excellent way to supplement your organic strategies while boosting your overall engagement levels.
At Managergram, we help countless social media influencers and brands to increase their engagement levels, and one such approach is buying likes. In fact, automatic likes are one of our most popular paid services with social media influencers, given how impactful they can be when it comes to growing your profile.
Our system automatically detects when you upload, and we drive likes directly to your posts. You can choose how slow or fast the links appear on your page, ensuring that they look natural and don’t prompt concern among your followers. We also offer dedicated support and guidance throughout, ensuring that you’re in full control of the way that likes appear on your posts.
In addition to our popular automatic likes service, we have a range of other paid social media plans that can contribute to the growth of your profile. For instance, our Instagram comments and Instagram growth plans are super popular and can make a big difference to your overall engagement levels. Whichever growth plan you opt for, you can rest assured that it can make a big difference to your overall levels of engagement on Instagram.
Recap: How to get more Instagram likes
In spite of the fact that you can now hide the number of links that you attract to your posts on Instagram, it makes much more sense to take action to drive your engagement levels by sharing better posts and buying likes.
You can use the above tips and tricks to significantly improve the way that your profile looks to your followers and audience, and we wish you well as you take the necessary steps to grow your Instagram profile this year!
Now it’s your turn to grow
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