Tired of your posts not getting the attention they deserve? Read on so you can benefit from these 9 tips that will skyrocket your engagement and get you viral posts on Instagram.
Know What’s Currently Trending on Social Media
1. Incorporate current trends and hot topics into your posts
If you can, try to tie your Instagram posts or Facebook posts into the current trends on social networking sites. This way, more people will see it and it’ll get closer to becoming viral content.
2. Find a trending topic or hashtag to piggyback off
How can you achieve this? On Instagram, you could simply check out the explore page and see what’s getting the most attention.
However, a more thorough way is to use a social media monitoring tool like Brandwatch, which has an in-built feature that alerts you when certain keywords or hashtags start trending.
Another way to find popular topics is to use Google Trends. You can type in any keyword or phrase and see how its popularity has changed over time.
3. Create an Attention-Grabbing Headline
The key to getting people to click on your post and like it is to have an attention-grabbing headline.
There are a few ways you can go about doing this:
- Include Numbers – “5 Ways to….” or “3 Reasons Why…”
- Include Quotes – “25 Inspirational Quotes to Start Your Day”
- Include Questions – “Are You Making These Social Media Mistakes?”
- Make it Personal – “My Battle with Anxiety: A Story of Hope”
- Include a List – “10 Instagram Accounts to Follow for Interior Design Inspiration”
- Include Images or Videos – “Watch This 3-Minute Video for Ideas on How to Decorate Your Home”
Captivating Instagram Captions
1. Write a catchy caption that will make people want to read your post
Captions are a great way to further engage your followers and get them to want to read more about what you have to say.
You can also use captions as an opportunity to ask a question, tease a blog post you’ve written, or simply engage with your followers.
Here are a few tips for writing captions to make people notice and like your online content:
- Include a Call-to-Action – “Double-tap if you’re excited about Fall!”
- Be Funny – “I tried to be normal once, and it was the worst day of my life.”
- Ask Questions – “What are your favorite tips for staying organized?”
- Make a Statement – “There’s nothing more inspiring than a strong woman.”
Hashtags are still a great way to get your posts seen by more people, and to help them go viral.
This and our first tip work beautifully together to push your Instagram and Facebook post likes into the hundreds and thousands.
3. Viral posts on Instagram uses viral hashtags
If you know what’s currently trending, you’ll be able to find the right social media hashtags to get noticed by a specific group or your target audience.
When choosing hashtags to include in your posts, make sure they are relevant to the topic of your post, and that they have a high number of posts.
A newbie mistake is using too many hashtags to further social media marketing and engagement – this just makes your posts look spammy. 3-5 well-chosen hashtags tend to be the sweet spot.
Don’t Cut Corners with Quality
1. Use high-quality images or videos that will stand out in people’s feeds
When it comes to content creation, it’s important to remember that most people browse their social media channels on their phones and mobile devices.
So when creating content that you want to go viral, remember that it needs to be attention-grabbing on a smaller screen. Make sure that your visuals are well-shot, consistent, and that the editing is up to par.
We all know of that one viral video that was poor quality and still made it into the top posts, but such content is more at risk of being dismissed by viewers.
Instagram Engagement Matters
1. Engage with your followers and other users who are commenting on your posts.
When somebody takes the time to comment on your post, it’s a good idea to take the time to reply.
Not only does this show that you’re engaged and listening to your followers, but it also helps to start a conversation. It can also lead to more followers if the conversation is interesting and engaging.
2. Engagement = Retention
What does this mean? Simply put, the more engaged your followers are, the more likely they are to stick around.
And that’s what we all want – loyal followers who come back to our social media pages time and time again and keep sharing our content with others.
So make sure you’re regularly interacting with your followers by replying to their comments, liking their posts, and following them back. It can be tough at times, so that’s why social media management platforms like Mangergram help smooth out the challenge of Instagram engagement growth.
3. Switch it up a bit
Within reason, it can be a good idea to slightly vary the online content you post.
Including a variety of different types of content on Instagram can help you to increase the chances that more people will see your post and that it will go viral.
So make sure to mix up your posts with images, videos, quotes, questions, and lists. This variety will keep people’s attention, and it will help you to reach a wider audience.
4. Be authentic and Relatable
In a world where anyone can be a celebrity, authentic and relatable content draws people in.
They want to see posts from everyday people, not just polished celebrities or brands, and this kind of content attracts likes.
This is why it’s important to make sure that your social media posts are genuine and down-to-earth. Showcase your personality, and let your followers get to know you.
It can also help to create a theme or style for your social media posts so that your followers can start to expect a certain type of content from you.
For example, you could post funny dog photos every day, or share inspiring quotes every morning. Whatever it is, make sure that it’s something that you’re passionate about, and that your followers will enjoy.
5. Post regularly for the Best Results
There are serious benefits to posting regularly on Instagram and other social networking sites:
- You’ll have a higher chance of being seen in people’s feeds.
- People will start to look for new content from you more often.
- You’ll build stronger relationships with your followers and your like count will increase.
Ultimately, posting regularly on Instagram will help to increase the chances that your posts will go viral, as people will become more likely to share your content with others.
6. What You Should Takeaway
The bottom line is, there is a mix of things you can try to get your posts to go viral.
When it comes to social media marketing, going viral is the holy grail. We all want as many people as possible to see our posts, and we dream of generating the kind of engagement that can turn a simple post into a viral sensation.
Engagement is Guaranteed
While viral content on Instagram isn’t always guaranteed, getting thousands of likes can be. You don’t need a massive social media marketing team or pricey marketing services to grow your engagement.
With Managergram, you can easily grow your brand on Instagram and reach new customers. Get more likes, shares, and followers with little to no effort on your part.
Contact us for the perfect way to take your social media engagement to the next level.