If you want to succeed on Instagram, you need to find out how to increase Instagram engagement.
Because keeping your audience engaged will make them more familiar with your brand. And that leads to more customers.
This article includes 14 incredibly effective tips that will help you increase Instagram engagement.
Keep Your Audience in Mind
When it comes to creating content, it’s all about your audience.
- What do they want to see?
- What most interests them?
- What problems do they have that you could help them solve?
If you don’t already know the answers to those questions, do a little research. Find out what makes your target market tick, then create content based on that.
The more it appeals to them, the more they will engage. Soon enough you will be getting lots of Instagram likes!
Don’t Be Afraid to Be Real
Your followers aren’t interested in perfection. They want to see the real you. The human behind the brand.
So, be transparent. You could:
- Give your audience a behind-the-scenes peek.
- Tell them a bit more about yourself and your dreams.
- Admit your mistakes, fears, and failures.
Make Sure Your Images Are Top Notch
Everyone knows that Instagram is all about images. That’s why your photos need to look great.
But there’s no need to become a pro photographer. You just have to learn a few tricks for taking eye-catching, high-quality photos.
When snapping pictures, pay close attention to:
If you really want to engage your audience, throw in a few carousals every now and then. IG users seem to love this type of content.
Include Videos in Your Posting Rotation
Videos typically generate more engagement than photos, which is why you shouldn’t forget to include this type of content in your posting rotation. It will pay off in more likes, comments, and shares!
Take the Plunge and Go Live
Sure, it might sound a little intimidating, but going live is one of the most effective ways to increase Instagram engagement.
According to Livestream, 82% of audiences prefer live video from a brand to social posts. That high percentage should convince you that going live is worth putting yourself out there.
Post Stories to Increase Instagram Engagement
Stories hold a special place on the IG platform. That place is right at the top, making it easier for users to see them.
And that means more engagement!
Plus, stories are fun to create. Since they don’t last long, there’s not as much pressure to get them just right.
Your audience will sense this relaxed vibe, which may win them over to your brand.
Mix it Up
We’ve already gone over several different types of content that you can post on Instagram. Be sure to include all of them for variety’s sake.
In addition to what’s already been mentioned in this article, you should also post:
- Informational Posts
Communicate with Your Audience
It’s so exciting when your audience starts to engage. But don’t drop the ball now. Encourage even more engagement by responding to comments and shares.
This proves that you really do listen to your audience. When your followers feel this connection with you, they will be far more likely to keep engaging.
And that could lead to conversions down the road.
Keep on Posting
In the world of social media, consistency is the key to success. Infrequent posts aren’t going to get results.
That means you need to create and stick to a posting schedule. It’s generally recommended to post about once per day.
But keep in mind, what works for one IG user might not work for you. Test different frequencies until you discover what is best for your particular audience.
Pinpoint Ideal Posting Times
You must also determine when to post. The ideal posting time differs from one audience to the next.
Play around with different times to find the right one. It might take some trial and error, but once you’ve nailed the posting time your audience will become more engaged.
Don’t Hesitate to Ask
Sometimes, followers just need a little nudge to get them engaged. So, if you want them to comment or share your post, just ask. You might be surprised by their willingness to comply.
Perfect the Fine Art of Using Hashtags
Hashtags can be incredibly effective for increasing traffic, which then leads to more engagement. But if not used correctly, hashtags can also be detrimental to your posts.
Why? Because irrelevant or excessive hashtags look spammy.
Don’t let hashtags sabotage your efforts to increase Instagram engagement. Instead, be sure to:
- Use relevant hashtags.
- Limit the number of hashtags to 11 per post.
- Select trending hashtags.
Team Up with Influencers
Imagine having access to an influencer’s large audience. You can!
Look for an influencer to team up with. Then, convince the influencer that associating with you would be mutually beneficial.
The benefit you stand to gain is greater exposure, which results in more followers and engagement.
Get Help with a Growth Plan
When attempting to increase Instagram engagement, it helps to have a little support. An Instagram Growth Plan is just what you need!
This comprehensive plan will boost your IG popularity by giving you:
- More real followers
- More views per post/video
- Automatic likes
After purchasing your plan, expect to see a steady increase in engagement during the next month. Find out more about it here!
Remember, you need to increase Instagram engagement if you want to successfully establish your IG presence. You can do that by following these tips:
- Write for your audience
- Be transparent
- Create high-quality images
- Post videos
- Go live
- Post stories
- Create all different types of content
- Respond when your audience engages
- Stick to a consistent posting schedule
- Find the best time to post
- Include a CTA to engage
- Use hashtags the right way
- Connect with influencers
- Purchase a Managergram Growth Plan
If you try these tips, you will be on your way to Instagram success!