If you want to become an influencer, you’ll need to write a good Instagram bio.
This is one of the first things that your audience will see. It determines how likely they are to follow you.
Making your perfect Instagram bio doesn’t need to be difficult. Here are some tips and ideas you can use to get a bio that will draw people in.
Appeal to Your Target Audience
The first thing you need to do is find your target audience.
You’ll need to tell people what you do. Make them understand why they need to follow you.
Your Instagram bio is the ideal place to give people a taste of your personality. This will help set you apart from the millions of other accounts on Instagram.
How Can You Appeal to the Target Audience on Your Bio?
- Show your skills. People trust people who are authorities in their niche.
- Specify what niche you are targeting. This is especially if you are running a business account.
- Outline your interests and hobbies
- Talk about your values and beliefs
- Show your sense of humor
- Ask a rhetorical question
Use the Name Field
A commonly overlooked tip is the ability to change the name on your bio.
This doesn’t change what your account is called. But it does affect what appears in bold at the top of your Instagram bio.
This is so valuable because it’s one of the factors Instagram considers when collating search results. If you want to be linked with search results, change your name to that keyword.
Some people also like to use their names to express their personality. For example, you might want to change it to a nickname or incorporate some emojis into it.
You should avoid any unusual spellings or words. If you’re using a term that people don’t search for, there’s no chance that they will find your profile.
Put Website Links in Your Instagram Bio
Most people will have a website or blog. You should put this in your Instagram bio. It’s the only place on the website where someone can click a web link.
If you become a successful influencer you can use this space to make money. Companies will be willing to pay you to add a sponsored link to your bio.
If you are running a business account, adding a link can reassure people that your organization has credibility.
If you have multiple websites, you can use Linktree. This provides one link that you can connect to several websites.
Ideas to Promote Through a Website Link in the Bio
- Linking to your YouTube or other social media account
- A web store or place for people to buy your merchandise
- Personal or business website
- A place for people to sign up for your course.
- Sponsored content, usually used by influencers.
Don’t Be Afraid of Using Emojis in Your Bio
Emojis are a core part of Instagram. But some people are scared to put them into their bio. They don’t want to appear unprofessional.
But, when used well, an emoji can enhance your Instagram bio. It will make it more memorable and can help make it fun to read.
Emojis serve another important purpose. They are universally understood symbols. They can transcend language barriers.
You can use an emoji to emphasize an important point. For example, you can use a cash symbol and a hand pointing to a link. This signals that you want the reader to donate to a cause.
Sometimes, you can use an emoji to break up a large block of text. This makes your bio more readable.
While they can be useful tools, use emojis sparingly. They are there to supplement the text, not replace it.
Also, make sure that the emojis you’re using are relevant. If they’re not, people will end up getting confused.
Incorporate Community Hashtags
You should try to incorporate some hashtags. Users will be able to click on these links from your bio.
The hashtags you use will be personalized to suit your fanbase. It might change depending on what campaign you are running.
This is will encourage people to interact with you. This is a great way to build a community.
At other times, you can use a hashtag to show your support for movements. A good example of this was #BLM, which many of us added to our social media accounts.
You can also link to other accounts. For example, you might have a second account that your fans might like to visit.
Use a Fun Font
There are around 1 billion users on Instagram. Because of that, it becomes more difficult for us to create an account that stands out.
One of the best ways of doing this is using a creative font. This can be a good way to express your personality.
To make it easier for us to implement this, we can use the LingoJam website.
A word of warning on fonts though. You need to make sure that they are easy to read. If in doubt, stick to the default font.
Keep it Brief
Today, everyone lives a busy life. We want to glance at an Instagram bio and get a sense of who you are and what you offer.
So, you’ll want to keep it as short as possible. Condense the information as much as possible.
Spacing out the words can make it easier to read. People don’t want to face large blocks of text.
Ideally, your bio should be under 150 characters. It should take less than 30 seconds to read.
Tips for Shortening Your Instagram Bio
- Use abbreviations, rather than spelling out the whole word.
- Cut out unnecessary words
- Use emojis to spell out words. For example, instead of saying the link is below, you can use an emoji of a hand pointing downwards.
Choose a Good Profile Picture
Once you’ve finished writing your Instagram bio, it’s time to add a profile picture. This is what will come up when people search for your profile.
You’ll want to find something that gives people a good idea of what to expect. For example, a business might want to use its company logo.
The profile picture should arouse the viewer’s attention. Make sure that it expresses your personality.
Often, you’ll want to change out the profile pictures routinely.
Keep Updating the Instagram Bio
Finally, you’ll need to make sure that you keep regularly updating the Instagram bio. You want to make sure that you are staying fresh.
How Can You Update Your Bio?
- Change your profile picture
- Add new hashtags
- Use new emojis
- Change the font
How Managergram Can Help
Once you’ve built a strong bio, it’s time to start growing your Instagram account. This is where Managergram can help.
We can help you get real monthly followers. This is key to getting your account noticed.
We also offer automatic likes and automatic views. Whenever you post a new picture or view, you’ll start to get likes in minutes.
We can also help you get other forms of engagement. This includes comments and profile shares.
Your Instagram bio is one of the first things that people will see when they click on your profile. So, you want to make sure that you are making a good first impression.
There are lots of simple tips you can use to do this. This includes things like keeping it short, using emojis, and including website links.
Hopefully, you now have all the tools you need to write an engaging bio to grow your Instagram page.