If you use Instagram, you are most likely familiar with the Instagram Explore page. It is one of the newest Instagram’s features, designed to help individual users and businesses gain more exposure with minimal effort.
In the social media marketing world, Explore page is like grabbing a spot on TV. It gets you closer to your target customers making it a phenomenal resource for your business. Having one of your photos featured on this page can set off a buzz effect that can attract thousands of comments, likes, and followers in a short period of time.
Instagram team has been working really hard to make the Explore page as personalized as possible.
When you tap to check your Explore page on Instagram, it will look different than your friend’s Explore page. This is because it is tailored to help you find content that you will love, based on your followers’ list and what you already prefer to see on Instagram.
What Is Instagram Explore Page and How Does it Work
Thanks to Instagram Explore page, you can expose your business without paying for advertising or marketing. The algorithm is based on the personal preferences and needs and if Instagram users pay attention to your photos or videos, the chances of becoming your customers are much, much higher.
The Explore page includes various posts liked by people whose posts you have seen and liked, posts with high engagement, and posts from accounts, similar to those that you already follow.
This page also allows users to find Stories from accounts that they will find interesting, for example, popular live videos, location stories near you, and etc. This is the place where you can find Picked for You videos (a feature introduced in June 2018) and Events Video Channel (a channel that shows videos for sporting events, concerts, and more).
The Explore page algorithm scans how you interact with the Instagram platform and generates photos and videos that sync with how you use the social media app. This is one of the reasons why Instagram Explore became the “most real” place on the web.
Why Should One Care about the Explore Page
If you are a business or a brand, you should be focusing on getting on Instagram’s explore page.
Besides getting more likes and followers, the Explore page can also help you build brand awareness, acquire new potential customers, and sell more products. The Explore page offers incredible opportunities for exposing yourself to a new audience.
Unlike Instagram ads that boost engagement and rich, using the Explore page is free of charge.
According to TechCrunch, there are a few factors that determine what appears on the Explore page. Some of the biggest factors that would impact what shows up on this page are:
- Instagram Likes & Follows: If a user follows clothing brands on Instagram and likes posts on that particular topic, Instagram will show more clothing-related photos, videos, and Stories.
- Video Content: High-quality and beautiful photos will always be more important than video posts. However, video content is one of the triggers that influence what appears on the Explore page. We suppose that sometimes, videos get more attention than images.
- Instagram Stories: Stories that include animated elements or videos are favored by the Explore page algorithm. Here are a few tips on how to use Instagram stories to expand your presence on the platform.
The key to growing fast on Instagram is to be on the Explore page. But, how do you do this?
We have a few strategies to significantly increase your chances of being featured on the popular page and going viral on the Instagram platform.
5 Ways to Get On Instagram’s Explore Page
To get on Instagram’s popular Explore page you are going to want to do the following 5 strategies:
1. Take Advantage of Instagram Live
Did you know that there are over 250 million people using Stories each month? And since Instagram Live Video is a popular way to share tips and experiences, it makes sense to press play and just go with it!
This is a perfect opportunity for you to generate new customers and improve your interactions.
Not sure what to talk about? Here are some ideas you might use:
- Interviews or Q&A sessions
- Upcoming events, sales, and special offers
- Behind-the-scenes looks
- Important announcements
2. The Power of Captions
By using captions, you will encourage immediate actions on your Instagram photos and videos.
An irresistible CTA or call-to-action in your caption is a great way to encourage users to engage with you and the content you publish. For example, you can ask them questions, advertise a special offer or sale, add branded hashtags, and more.
There are some popular accounts on Instagram who found success by sharing interesting and funny photos and engaged people with “Double tap if you agree with us” CTA at the end of the caption. Simple and yet so effective.
Call-to-action captions promote online interactions, and they can help you convert followers into paying customers.
3. Post the Right Content
Regardless of the social media network you use, the first and most important step to powerful promotion is unique and exceptional content.
More than 50% of Instagram’s users follow brands meaning Instagram is the best place to connect with your new clients.
Still, you need to make sure that you are posting things that people want to see and share.
The quality of your content is essential.
It doesn’t matter whether you love Instagram hashtags or you simply can’t stand them – no one can deny their power.
Posts with hashtags average 12.6% more engagement than posts without hashtags. If you want more exposure on Instagram and hopefully get on Instagram Explore page, using hashtags is crucial.
Hashtags can also help you be seen on Instagram’s Explore page of people who are using the same hashtag that you use.
Instagram hashtags are the best way to get your brand discovered by a new audience.
5. Stick to Your Niche
Instagram knows exactly what photos and videos people like to see. Their algorithm tries to show them as much of that content as possible to keep users on the platform.
People who are into beauty products will see a lot of beauty-related content on the Explore page.
So, in order for Instagram’s algorithm to know whose page to add your post on, it needs to know what niche your photos and videos are related to. You can show Instagram by always sticking to the same niche.
If you post something about beauty and the next day about travel, you won’t be able to engage with your followers.
Great content comes first, however, that is just the beginning of creating a great post on Instagram. Remember to write killer captions with CTA included, use hashtags, and press play on Instagram live.
Take the time to engage with your followers and you will be rewarded with more than just comments and likes. In no time, you will find yourself on the top of Instagram’s Explore Page, without spending a dollar on ads.