In one of the highest-profile business acquisitions in history, Facebook bought Instagram for $1 billion in 2012. Thanks to this merging of the two social media giants, it’s now possible to ensure your account on Instagram is linked to Facebook messenger.
As two of the most popular and wide-reaching social media platforms on the planet, the fact that you can effortlessly post simultaneously from Instagram and Facebook has many advantages for your business.
It also makes things much easier to manage, as you can keep on top of your customer service commitments and send out personalized offers and updates to your followers.
Below, we explain everything you need to know about linking your Instagram account to Facebook. We provide you with a step-by-step guide before explaining the benefits of managing the two accounts side-by-side, before showing you how ManagerGram can help you boost your online engagement.
Are Instagram and Facebook the same?
Before we get started and explain why you can use both social media apps interchangeably, we should first explain the connection between Facebook and Instagram.
Mark Zuckerberg owns both Facebook and Instagram, which is why they are both compatible. Recently re-branded as Meta, Facebook has a business suite that makes it easy for businesses of all sizes to update and manage their profiles.
Although Instagram isn’t as feature-rich for businesses, it is widely used by influencers and brands to promote various products and services. Many people prefer Instagram’s interface to Facebook’s, so linking your accounts on each platform is a smart move.
Let’s take a look at how you can ensure Instagram is linked to Facebook Messenger by following some simple steps that are easy to work through.
How to link your Instagram profile to the Facebook messenger (Step by Step)
Facebook is an excellent tool for your brand, as its business suite has a broad range of features. Helpfully, it’s relatively straightforward to link your business Instagram page to Facebook messenger, as we explain in the steps below:
- Open your Facebook app and click on the avatar at the top left corner of the screen. You can then scroll down until you find the ‘account settings option.
- You will see ‘Instagram’ listed as an option. Click ‘connect’ and then ‘connect account.’
- At this stage, you will be asked if you want to enable access to Instagram messages in your Facebook inbox. Click ‘continue.’
- Log in to your Instagram account when prompted. You will be given a choice to ‘continue as’ or ‘switch accounts, ’ so make sure you select the relevant option.
- Facebook will request you to provide your login details for a second time as a security feature, which you will need to give before clicking ‘login.’
- The final step is to click ‘save info’ and tap ‘ok’ when prompted, and your new settings will be saved. You will now have Instagram linked to Facebook messenger, and the two apps will work in tandem with one another.
What are the benefits of linking Instagram and Facebook?
Now that you’ve linked your accounts on both platforms let’s take a look at some of the advantages of integrating Instagram and Facebook.
Instagram has more than 1 billion users, while Facebook has 2.8 billion subscribers. Combined, that is 3.8 billion people you can potentially reach with your marketing strategy!
Granted, many people have accounts on both platforms, but people tend to have their favorites. For instance, you might find that you check Instagram every couple of hours, while you only log in to Facebook a couple of times a week.
Bringing the two accounts together enables you to reach as many people as possible with your messaging and ensures your followers don’t overlook your posts.
If you focus all of your efforts on one platform over another, you risk fracturing your audience, which makes it much more difficult to target campaigns and drive engagement. As such, linking your accounts makes your social media management so much easier.
When you link your Instagram account to your Facebook profile, you can modify your settings to ensure your posts from one account are automatically released on the other.
You can share both stories and posts directly from Instagram to Facebook, or vice versa, which saves you an awful lot of time when it comes to scheduling your social media content.
If you decide that you don’t want to share the same posts on both platforms, you can just as easily switch off integration, which keeps your accounts separate. The automatic posting feature is undoubtedly a draw in connecting your accounts and will save time when it comes to scheduling and managing your socials.
As a business owner or influencer, one of the most important things to keep on top of is the messages that arrive in your inbox. After all, if you ignore messages from your customers, they’re likely to go elsewhere.
Once you follow the above steps and link your Facebook and Instagram accounts, you will receive all of your messages from each platform in your Meta business suite. In other words, you can review and reply to all messages from the same place.
This is particularly important if you’re not the only one that manages the social accounts that your business uses. Instead of searching through each inbox to find recent messages, you can load up your Meta suite and respond from there.
Because your Instagram is linked to Facebook messenger, you will see messages that come from both accounts. As touched upon already, because some people use Facebook or Instagram and not both, it enables you to effectively communicate with a much broader market.
When customers find your brand or business for the first time, one of the first things they look to is social media to discover your credentials.
While you don’t need to be active on every social media platform, the more content you put out into the world on various platforms, the more trust you will earn from potential customers.
This is also true when it comes to ranking on Google, as shared social media posts often appear higher up the rankings than posts that you have merely shared on your website or blog.
Given how competitive the digital space is for brands in the present day, building trust and differentiating yourself from your competitors couldn’t be more important, and making sure your Instagram is linked to Facebook Messenger will help you do this.
Instagram linked to Facebook Messenger: Are there any downsides?
While the pros definitely outweigh the cons, there are some potential drawbacks to connecting your Instagram and Facebook accounts. One of the most obvious is that if one of your business accounts is hacked, both accounts will be compromised.
However, if you’re smart with your password management and take other necessary precautions like using a VPN, you can significantly reduce your likelihood of being hacked.
Another potential downside of linking Facebook and Instagram is that it’s difficult to keep your content separate when you bring both accounts together. Some brands and businesses share different messages on the platforms, so there is merit in keeping them as separate entities.
Overall, ensuring Instagram is linked to Facebook Messenger is undoubtedly a good thing, and it will help your business grow, as we explain below.
How to improve your business by linking Instagram and Facebook
Although we’ve already looked at the pros and cons of ensuring Instagram is linked to Facebook messenger, we want to share with you some top tips on how to use the platforms simultaneously, so you can improve your business.
Sending targeted messages on social media directly to your customers is an effective way of segmenting your followers and boosting engagement. For instance, you might want to reward customer loyalty or announce your latest offers to your most valued customers.
When Instagram is linked to Facebook messenger, you can send targeted messages from the same place – your Meta business suite. This gives you much better control than using each app individually and will save you time in the process.
Customer feedback is so valuable to business improvement. You can use the integration between Facebook and Instagram to contact your customers directly via messenger for their feedback about your products and services.
What’s more, you can also utilize testimonials that have been shared on either platform to showcase to a broader audience. Restricting your feedback and reviews to one social media account makes it difficult to increase your profile, which integrating Instagram and Facebook solve.
Although hashtags are prevalent on both Facebook and Instagram, many users find it much easier to find relevant tags on Instagram. When your accounts are linked, you can effortlessly post the relevant content to each account.
Equally, you can share content that you love from a particular hashtag across multiple platforms, which again is likely to increase your levels of engagement as a result.
The fact that you can automatically post to both Instagram and Facebook at the same time will save you so much time and effort when it comes to managing your socials.
Instead of having to log in to each account to post content, you can do so from one source and monitor the resulting engagement centrally, too.
Ready to grow your followers on Instagram and Facebook?
While many small businesses focus on organic growth on Instagram and Facebook, sometimes you need a little extra help to meet your growth projections and get your products and services out there to your respective audiences.
At ManagerGram, we specialize in helping businesses increase their followers on Instagram and Facebook in various ways. Our Instagram Growth Plans help you increase your number of followers, the number of views on your videos, and likes per post.
Depending on your budget, you can increase your follower base by as many as 10,000, securing more than 2,000 views on each post you share. This is an excellent way to boost your levels of engagement on Instagram and will ensure you can drive as much traffic towards your product or service as possible.
We also have a popular Facebook Likes feature, which allows you to buy likes for your Facebook business account. Again, depending on your budget, you can buy anywhere between 500, and 10,000 Facebook likes.
When your Instagram is linked to Facebook messenger, you will see significant growth on both platforms, bolstering your social media numbers and helping you reach a much broader audience as a result.
We’ve helped countless clients operating in various sectors improve their social media numbers, and we’d be delighted to help you take your Instagram and Facebook pages to the next level.
Since 2012, Facebook and Instagram have been inexorably linked. Owned by the same company, you can easily save time and effort by managing your accounts simultaneously and centralizing your social media strategy.
As we’ve explained throughout, linking your Instagram and Facebook accounts has so many benefits and will help you run your business much more efficiently.
If you’re hoping to take your Facebook and Instagram pages to the next level, get in touch with us today to discuss our growth plans, as we’d be delighted to help you increase your online brand engagement.