Instagram Stories is a great tool for personal branding and social media marketing. Currently, Stories are being used by 70% of US businesses and we think the feature has a huge potential of expanding more than it already has.
No matter how fun your Instagram Stories are, you aren’t going to get more engagement or rich without increasing your views.
Sometimes, increasing views may seem impossible. Luckily, we got the most effective tips and hacks to get more views on your Instagram Stories.
Why Instagram Stories Engagement Strategy Matters
If you do a little research and go through Instagram Stories content from businesses and brands, you will discover that most content isn’t that interesting and engaging. There are many reasons for this. Some businesses are not aware of the Instagram Stories features available or don’t have time to create engaging content.
Without a clear strategy for Instagram Stories engagement, you are wasting your time and money. Having a well-thought Instagram Stories strategy is important. Take the time to come up with a strategy and you will have a map to guide you in developing content that your followers and fans will want to engage with.
Here are some great tips to help you start creating content your followers will want to see.
10 Tips to Create Instagram Stories Followers Love to Watch
Here is how to get more views on Instagram Stories:
#1: Creative Always Wins
If your goal is to turn new viewers and loyal followers into Instagram Story subscribers, you need to start creating more creative content. When creating content, you need to make sure it is well edited. Check out the best apps for video editing and the best tools to optimize and edit your Instagram pictures.
For those that want to explore new content styles or strategies, this is the perfect platform as the content stays up for 24 hours.
Check out how GoToSkinCare manages to have product posts, videos, and other creative content in their stories posts.
#2: Post Consistently
How often do you post on Instagram Story? If you are most users and post once a day, then you are undercutting your ability to reach more people.
When it comes to posting stories, the more, the better. However, I strongly suggest that you post quality content. You should never sacrifice quality for quantity. You need to make sure your posts are well planned and edited.
Figuring out what kind of content your followers prefer the most can pay off when it comes to your engagement levels. Make sure to use Instagram Analytics to discover more about what types of content do best and use that information to tailor to your IG posts.
For example, if you notice that you have lots of views on your behind-the-scenes content, you can edit your ideas and include more BTS images.
#3: Collaborate With Other Brands
If you are feeling stuck and you are not sure what to post to keep your followers engaged, it is time for a new collaboration.
When it comes to collaboration, there are so many things you can do. You can co-design a product, host an Instagram takeover, lead Instagram Live with another brand, etc. Collaboration projects are a great strategy to attract more people and keep your followers engaged with something different.
When you look to collaborate with another brand, you want the partnership to be mutually beneficial and something both audiences will want to watch and engage with.
#4: Schedule Your Instagram Stories in Advance
As long you are scheduling your Instagram Stories, you are planning for online success. It is best to set aside time to plan everything and schedule, so you have a better chance at increasing your audience views and reaching new audiences.
Also, it means you never miss an opportunity to improve your call to action. Don’t forget to include a swipe up link. Postsked is one of the best Instagram Stories schedulers.
All you need to do is upload photos and videos, drag-and-drop stories on to the storyboard tool, customize to fit the look you prefer, add a caption, and schedule Stories for your best times to post.
#5: Use Stickers
With IG Stories you can boost engagement via questions, polls, emoji sliders, and stickers.
The Question Sticker, for example, allows you to involve the audience more by giving them a chance to ask you different questions on topics related to your brand, products, services, etc. I suggest you tag the users you interact with as this increases the chances of them reposting you.
The Countdown Sticker is another useful feature, especially when you announce a major sale, a product launch, etc. It can also be used during contests and to remind your followers how much time they have left to enter the contest.
The Quiz Sticker is great for educational fun. Brands are using the quiz sticker to educate their followers on their products or services while boosting engagement on their posts.
#6: Always Respond to Your DMs and Comments
If you want to boost Instagram engagement, you must interact with your followers. Many brands overlook the importance of responding to direct messages and comments. It is a general role to try to respond to any messages you receive within the first hours of posting the story.
Being responsive shows your followers that you appreciate their support. Also, it allows them to feel more connected to you and your brand.
#7: Use Hashtags to Boost Your Reach
Adding relevant hashtags to your posts can help you get more views on your IG Stories.
Adding hashtags is a great way to give your content a chance to be discovered and seen by new Instagram users. When people search for something on Instagram, they use hashtags. If the hashtags you are using are popular enough, they will be able to see real-time, active stories on that page.
If they like what they see, they might check on your profile.
You can add a maximum 10 hashtags to your Stories posts or one Hashtag Sticker.
#8: Add a Location to Reach New People
When you tag a location on IG Stories, such a coffee shop, a restaurant or a city, your story will appear in the public stories feed of that location.
Anyone who searches for that location will be able to see your story.
It is one of the best ways to boost your engagement, especially if you are hosting live events or interested in driving awareness of a new store opening.
This is how Lululemon used the location feature to showcase where their next event is going to be.
#9: Use GIFs to Improve Your CTA
Whether you want your followers and fans to swipe up, tap forward, tap-and-hold your screen to read, there is a GIF to help assist you.
Including animated GIFs in your IG Stories is a great strategy to encourage to take action on your Stories posts without adding too many details and overload the design with words.
One example is Buffy. They have this strategy of sharing a story with a tidbit of important information and then invite the audience to tap through the story with a cute and fun GIF. It is smart and engaging all in one Instagram post.
#10: Take Advantage of Manager Gram to Get More IG Story Views Instantly
We all know that improving your following, as well as engagement takes time. While you are waiting on that, why not take advantage of Story Views Service?
We use a system that detects new stories on your profile and sends automatic views to them. It is the most effective way to get views on your Instagram Stories. You can post as many stories as you want and choose as many views as you prefer.
The tool is designed to send 5-10% more views to make sure your IG stories maintain a natural look.
The best part? You can cancel your services any time, for any reason. There are no contracts or extra fees.
Choose a plan with a desired quantity of views, proceed to the payment page (you can pay with PayPal), and instantly receive views. As simple as that.
Instagram Stories provide you with a simple and yet effective framework to deliver truthful and valuable information to your audience. With this article, we have tried to present some of the best strategies you can use to boost your audience with Instagram Stories and increase your views. Check out our services and let us know what you think!