Here are some facts Instagram engagement and sales:
It has an immense user base and is becoming a social platform increasingly difficult to ignore, especially if it is sales and engagement.
However, the most interesting thing is that a 2015 study published by L2 found that Instagram gives brands 25% more engagement than any other social platform and at that time Instagram was already considered the most important social network.
The photo-sharing application has experienced a 900% year-on-year growth since its launch, and has a demographic user of about 70% women and 30% men, according to the research firm.
Some of the factors that explain its success have typically been attributed to being a native mobile platform that is almost entirely visual, a winning combination – considering the rise of the visual web since other visually dominant platforms like Pinterest entered the game.
Obviously, Instagram is a great deal, but how can you make it work for your e-commerce brand?
Here are some tips to boost Instagram engagement and sales:
Run a campaign or contest to optimize Instagram engagement
When it comes to user-generated content, the best way to apply is by running a campaign or contest on Instagram.
Unless you have brand recognition as a Nike or Starbucks, this is a great alternative to encourage and get your customers to share their purchases and what they love about the brand.
To start is very simple:
Choose the right incentive by giving something that people want;
Choose a campaign hashtag with simplicity and uniqueness in mind;
Have a theme that gives your campaign a focal point;
Add and view content online.
Fortunately, if you’re not inclined to take photos directly from the Instagram API, there are plenty of other tools available to make your life easier when it comes to making your Instagram contests and campaigns come to life.
A great example of a brand making contest marketing on Instagram is Michael Kors. They run a contest in which users have a chance to win one of the three limited edition watches when they carry a photo sporting one of their watches with the hashtag #mktimeless.
Feed your account with contests: it’s a great way to optimize Instagram engagement and sales, making your account more interesting and valuable to your audience.
Add user-generated photos to your product or service page
A great way to demonstrate to current or potential customers that their products are not only popular but purchased regularly, courtesy of a well-known psychological phenomenon known as “social proof.”
The essence of being social creatures is that we tend to like things that other people we relate to like. Why not give your customers potential images of real customers using and loving your product?
An excellent example of this concept in action is Free People
Make a “behind the scenes.”
Create engagement by giving your followers the ability to see what happens behind the scenes.
Give them a chance to enjoy and comment…
It causes a person to overflow feelings of brand loyalty or perhaps a step further into the intimacy of the brand that consumers are looking for given the endless variety of choices.
For example, Threadless gives the followers insights about how they work in their office and how their t-shirts get printed:
Show your product catalog on the move
You can use white backgrounds for product photos, but Instagram offers an opportunity to promote products in other ways.
This gives your followers an opportunity to see your products in a context that can relate to their daily lives.
For example, Nike, which ranks as Instagram’s best brand, places its latest models as they would actually look like in real life, giving followers the opportunity to enjoy and comment.
Think of all the ways your consumers interact, display, and highlight your products through interesting photos on Instagram.
We hope that with these tips and insights you can start to pump on Instagram, taking advantage of the opportunity to increase sales and engagement that the platform offers.
If you know other creative ways to use social networking, we’d like you to share in the comments below!