In 2021, social media marketing is crucial for any business. But is a Twitter account something you really need for your business?
Let’s explore the answer with some statistics, new features, and how to promote your business on Twitter.
Is Twitter Still Relevant in 2021?
Between 2016-2020, many remember the fanfare that often followed the president’s constant and often confusing tweets. Since then, Twitter has seemingly taken a step back, so businesses are left to wonder—is Twitter still relevant?
The short answer? Yes. Twitter ranks among the leading social media networks worldwide, and it’s not going anywhere anytime soon.
Twitter still has 192 million daily active users.
Those users are consumers, influencers, and businesses—and each one has the potential to help your business thrive.
The United States has the Most Twitter Users
Of those 192 million users, 73 million of them are in the US. Twitter is especially popular among young adults—42% of users are aged 18-29. And Twitter users are generally educated, with 59% of users having at least some college education.
82% of B2B Content Marketers Use Twitter for Organic Marketing
In 2021, social media is a staple for any business—and it will be in 2022, 2023, and on into the foreseeable future. For business-to-business marketers, Twitter ranks second behind LinkedIn as the primary method of organic marketing.
6 Reasons Why You Should Use Twitter to Promote Your Business
You might be thinking, sure, Twitter is popular, but why use it when my business can market on Facebook and Instagram?
Any successful business owner knows that you reach success by using all the tools and opportunities available to you, and that’s exactly what Twitter is—a tool for your business.
Here are 6 ways that you can use Twitter to strengthen and grow.
1. Data Collection
Like Facebook and Instagram, Twitter provides helpful resources for businesses to track information surrounding their brand and audience.
With Twitter Analytics, it’s easy to understand your followers and consumers to provide better content—and better products or services. This tool can help you to grow your account and promote your business on Twitter.
2. Understanding Public Trends
With a business at stake, you don’t want to be out of the loop. That means knowing what’s going on, why it’s happening, and where you stand—on breaking news and the latest trends. Being active on Twitter can help you deliver better services and more refined products.
And if you use trends to your advantage, you can increase your revenue, too.
3. Connect with Consumers
This is the most obvious way that your brand will benefit from maintaining a Twitter account. You can connect with customers on a personal level and create meaningful interactions. Better connections are shown to pull consumers in, develop brand loyalty, and drive profits.
4. Analyze Competitors
You can identify and analyze competitors on Twitter in several ways. First, you can see who your followers follow through Twitter Analytics. You can also search common hashtags to discover other brands in your niche.
Analyzing your competitor’s behavior is another way to stay on top of the trends you need to know, develop new campaigns, and boost your business.
5. Grow Your Audience
By gaining more Twitter followers, you’ll grow your audience. It’s as simple as that. Once you’ve attracted people on Twitter, you can cross-promote and get them over to your other social media pages.
6. Give Better Customer Support
When someone is upset, it’s not uncommon for them to turn to social media. With Twitter, you can turn a negative review into a public customer support query that turns the tide in your favor.
And you can offer overall better customer support by providing timely responses to users’ questions, comments, and concerns via Tweets and direct messages.
5 Updates to Twitter’s Platform That Can Boost Your Business
In case you forget, Twitter is a business like any other. And they need to up their game to keep up with the competition, too. So, here are some exciting new Twitter updates that you can (and should) take advantage of.
Keep in mind that some of these features haven’t been released to everyone yet, and there may be certain requirements for your Twitter account before you can access these special updates.
1. Ticketed Spaces
Ticketed Spaces on Twitter are exactly what they sound like: virtual events. Users need to buy tickets to the event, where hosts might provide workshops, exclusive conversations, or meet-and-greets. The host receives a portion of the ticket costs, so they can earn money for hosting Spaces.
You can also host free un-ticketed Spaces on Twitter which are essentially the same. These special event spaces allow you to connect with your follows in a more personal way.
Twitter Super Follows are akin to sites like Patreon and OnlyFans. Through Super Follows, creators have the opportunity to earn a monthly income through Twitter by sharing exclusive conversations with paid subscribers.
For a business, bonus content through Twitter Super follows could include giveaways, special offers and discounts, and behind-the-scenes glimpses at how things work.
3. Voice Tweets
Twitter is in the process of adding audio Tweet functionality to the Twitter iOS app. With this update, you’ll be able to Tweet on the go with a 2 minute and 20-second voice clip. Twitter’s Voice Tweeting feature also includes automated transcripts, so your followers can choose to view or listen to your Tweet.
Twitter knows that sometimes the greatest threats come from within. That’s why they’re experimenting with providing nudges to users who are about to tweet something nasty. This feature would nudge users who have typed a potentially offensive comment and encourage them to reconsider their words.
In 2021’s cancel culture, one bad tweet could mean the end of a great business. But now, you can trust Twitter to help protect you from yourself.
Twitter’s new feature, Communities, is similar to Facebook Groups, Discord servers, and Reddit threads. It allows users with similar interests to gather and discuss in an online space.
With Communities, Twitter users can choose to tweet to only people within their group rather than all their followers. The only people who can reply to those tweets are those within the Community.
With this feature, you can engage more deeply with users, whether they be partners, consumers, or competitors. This will make it easier for you to stay up to date on the latest trends in your niche, connect with your audience, and identify competitors.
Conclusion: Twitter is Relevant for 2021 Businesses
With all these new features, millions of active users, and countless reasons to promote your business on Twitter, it’s obvious that Twitter is relevant for businesses in 2021.
Now, gaining popularity on Twitter may be a challenge if you’re just creating an account now. But the good news is that you can boost your Twitter follows with one simple trick: Managergram.
Managergram offers tons of services to help you reach more followers across all your social media accounts, including Twitter.