side hustle on instagram

How To Start A Side Hustle On Instagram In 2021


Popularity has always been sought after by many, but in 2021, it pays to be popular.

It’s no wonder we all wish we already had a side hustle on Instagram, considering you could be making $200 every time you post (if you have enough of a following, that is).

And if you’re less interested in getting paid to post, an Instagram account can still help you boost sales for your small business (whether it exists already or not).

So, if you really want to learn how to start a side hustle on Insta, read on.

3 Things To Know About Starting a Side Hustle on Instagram

Before we jump in, there are three basic things we should cover.

Anyone can start a side hustle on Instagram, including you

First, know that it is 100% possible. The only thing that can prevent your success is your own doubt.

Whether you already have a small business, want to start one, or just want to start earning money from Instagram already, establishing a successful side hustle is a reality.

In short, you can do it—as long as you don’t give up.

It’s called a hustle for a reason.

We all want to know how to make money online, but not everyone is prepared for the answer.

The fact is that it isn’t always easy. It takes time and energy because an Instagram side hustle still works at the end of the day.

Keep that in mind, commit to the work, and you will be able to earn money from home.

Even influencers offer something to their followers

Every successful account offers something valuable to its audience.

Some businesses on Instagram offer something straightforward and specific, like products or services. Other Instagram side hustlers earn money off of their accounts without selling anything to their followers.

You can monetize your social media accounts without ever selling anything when you know what you’re doing.

But whether it’s inspiration, information, or a real-world product, you need to offer something of value to your followers—and we’ll cover exactly how to do just that.

How To Start A Side Hustle On Instagram In 2021

Baby Steps: Create Your Instagram Account (or Refine It)

Before you can run, you’ve got to learn how to walk. Here are the first few steps you’ll need to take to get your account up and running.

Build Your Brand

Whatever your side hustle on Instagram is, you need to create a solid brand. That means knowing:

  • who you are,
  • what you’re selling, and
  • who you’re selling to

You need to create a cohesive identity that your name, logo, image, voice, and “product” fall under—even if that product isn’t a product at all. It might be the idea of a particular lifestyle (like Annette White) or an inspirational message (like Alex Elle).

People will follow your account, like your posts, and know your name when you build a trustworthy brand.

Branding is a whole career, so instead of coaching you on how to do it, here’s a quick overview of some essential branding topics you should get familiar with:

  • target audience
  • creative logo
  • style guide
  • color scheme
  • visual branding
  • brand voice

Create an Instagram Business Account

Next, make sure your account is an Instagram business account. These give you access to analytics and features that regular accounts don’t have. And they’re free.

If you have a regular account, you don’t need to create a whole new one. Converting your personal profile to a business account is easy.

After you’ve created an account, follow these three basic rules:

  • use a professional profile picture
  • write a specific, concise description/bio
  • add a call-to-action to your bio

How to Post on Instagram

Once you set up your Insta account, you’re ready to create content. It isn’t as easy as 1, 2, 3, but we can break it down.

Offer Value

First, offer to your clients. Every post should give them something, and more often than not, that something is:

  • Inspiration
  • Information
  • Motivation
  • Entertainment

Give the people what they want, and you’ll gain a following.

How To Start A Side Hustle On Instagram In 2021

Use Eye-Catching Photos and Animations

When users scroll through social media, they might take less than half a second to assess whether your post is worthy of their time or not.

Users are more likely to stick around using high-quality photos, pleasing colors, or moving images.

Post Frequently and Consistently

A dead account doesn’t gain any followers. You need to post frequently (think 2-3 times a week at least).

You should also keep your content consistent—if you grow a thriving plant care account, don’t post about sneaker brands. Use common sense, and don’t spam your followers.

Use Call-to-Actions

Ask, and you shall receive. In your descriptions, tell your followers what to do. If you want a successful side hustle on Instagram, you’re going to have to get a little bossy.

Here are some prompts you can use:

  • Click here to…
  • Drop a comment…
  • See the link in my bio…
  • Comment your favorite…
  • Comment “winner” to enter the contest…
  • Comment “sweet” to receive something special!
  • Buy yours…
  • Get your own…

You get the idea. Now it’s your turn to try. (See what we did there?)

Boost Engagement by Replying to Comments

The Instagram algorithm makes popular posts more popular. Naturally, posts with more comments are more likely to show up on someone’s feed.

So, comment on your own posts. Engage with your audience.

If you’re struggling to get comments in the first place, consider boosting your post.

Post at the Right Time

During different times of the day, Instagram has different amounts of traffic. There’s no hard and fast rule for when you should post, other than that you should post when your audience is most active. Depending on where your audience lives and what their habits are, that can change.

Use Hashtags

Hashtags make you discoverable to people who would otherwise never see your content. You’re losing out on easy views, likes, comments, and followers if you don’t use them.

Be sure to:

  • Keep hashtags relevant
  • Do hashtag research to know what’s trending
  • Mix popular and niche hashtags

How to Monetize Your Instagram Account

If you run a small business, you’ll start reaping the benefits almost immediately if you can gain followers and drive sales.

Whether your side hustle on Instagram involves selling products or not, you’ll want to monetize your Insta account.

When followers trust our accounts, they’re more likely to value our opinions. So, if you post positive words about your favorite headphones, supplements, restaurants, or anything else, they might take your word for it—and advertising is an industry that pays.

You can make money on Instagram through:

  • sponsorships or sponsored posts
  • affiliate marketing
  • good old advertisements
  • product placement
  • selling physical or digital products

You might begin with a health and fitness account that makes money when people buy products through your custom links on Instagram. Then, you could start selling products of your own, like hydration powder, exercise equipment, or a fitness guide.

Build Your Instagram to Meet the Prerequisites

Before you can start making money off your Instagram side hustle, you have to meet the prerequisites:

  • a dedicated fanbase,
  • enough influence, and
  • engaged followers

If you need some help getting out there, you can boost your account with Managergram. This service skyrockets your popularity, helping you move up in the algorithm and become discoverable.

With Managergram, you can pay as little as $5 for one month of 100 likes on each of your new posts. If you’re starting from scratch, using Managergram is the best way to gain followers fast. Gain your first 1k, 5k, or 10k followers to jump-start your side hustle on Instagram.

Final Thoughts

There you have it. If you want to start a side hustle on Instagram, you can.

Remember these essential rules, and you’ll do fine:

  • always offer something valuable to your followers
  • build a brand that people can trust
  • doing your research pays off
  • the put in the time and the energy you put in is what you get out
  • the only way you’ll fail is if you give up

And when you follow the basic guidelines here, you can monetize your Instagram account in no time—and if you already have a small following, even better.

If you don’t, there are easy ways to boost your account with Managergram.

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