Do you want to target your perfect customer? If you run a business (no matter what niche you’re in), the answer should always be yes.
Targeting the right audience within your niche has obvious benefits. By using the right marketing tactics to narrow in on the ideal customer, you can:
- increase customer conversion rates and get more bang for your buck on advertisements
- avoid wasting money by targeting customers that are difficult to sell to
- grow your business with less effort in a shorter amount of time
- watch profits skyrocket under a successful marketing campaign
So what are we waiting for?
Here’s the essential information about how to target your perfect customer to make more money for your business—no matter what niche you’re in.
Gather Data on Your Current Customer Base
When considering the best way to target your perfect customer, you first need to discover essential information about the customers in your niche.
Makes sense, right?
You should be able to answer all these questions about your current customers:
- How old are they?
- What gender(s) are they?
- Are they married?
- What race, culture, and ethnicity are they?
- How much money do they make?
- What kind of jobs do they work?
- Where do they live?
- What stage of life are they in?
- Do they have kids?
- What kind of hobbies do they have?
- What are their interests, beliefs, attitudes, fears, and desires?
- What type of media do they prefer to use?
- What are their pain points?
If you’re not sure how to discover this information, here are a few places worth looking:
- CRM software
- Loyalty program software
- customer purchase history
- public records
- customer survey data
- focus groups
- online reviews
- one-on-one conversations with customers
- social media metrics
And if you haven’t launched yet, you can just consider what makes the most sense.
For example, if your business sells high-end pet products, you want to target people who own pets and care about quality over quantity. This niche may overlap more with people who love plants or have kids—and less with people who purchase the cheapest options available to them.
Use Customer Data to Learn Why Customers Choose You—and Lean into It
Of course, the purpose of data collection is to deepen your knowledge about your customer base.
But we’re not just trying to gather disjointed information. We want to know a few things, like:
- Why your customers purchased from you
- How they discovered you
- Why they came back (or didn’t)
- What influences their purchasing decisions
- What type of media is most effective
- What customers like about your business that stands out within your niche
Insights like how old your customers are and what values they hold can lead you to discoveries that will guide your marketing tactics, boost sales, and improve your business.
Develop a Customer Persona
Once you’ve gathered data, it’s time to develop a customer persona. This persona will help you visualize your ideal customer and communicate it with the rest of your team.
Let’s see what a customer persona for a high-end pet food company might look like:
Mia is a 48-year-old mother of two adult children who no longer live at home, two cats, and one dog.
She is a full-time customer success representative who works from home and makes $60,000 a year. She lives with her husband, whose contribution to the household income is $75,000.
Each year, they spend over $2,000 on pet food and treats alone. Mia and her husband treat their pets like family and take care to feed them only high-quality food and treats. These pet owners prioritize their pets’ health, pay for pet insurance, and are happy to splurge on pet supplies that will increase their pets’ quality of life.
Although one customer persona may be enough for your company, you may also need several to achieve a clear view of your customer base.
Use Your Customer Personas to Design Marketing Strategies That Work
Now that you have a general idea of who buys your products and why, you can use this visualization of the ideal buyer to target your perfect customer.
This can help you decide where to advertise.
Do your ideal customers prefer:
- certain social media over other platforms?
- TV commercials or advertisements on streaming platforms?
- online blogs or news articles?
- radio or print advertisements?
- YouTube videos or other video content?
Let the answers to this question guide your marketing strategies.
Once you figure out which platforms to use to target your perfect customer, you need to consider what to put in your content. Within any niche, a business should:
- address customer’s pain points
- share relevant content that customers find entertaining, informative, or inspiring
- use specific keywords that speak to customers
- communicate in the customer’s preferred method (for example, a short-form video vs. a long-form written text)
Expand Your Business’s Reach with Concerted Sales Efforts
Although the key to targeting your ideal customer is knowing who that customer is, there are some simple tips to target customers who will contribute to sales.
Try these techniques:
- purchase data on prospective customers who match your customer profiles and market to them
- use targeted ads that will be seen by your ideal customers on social media
- ask current customers for referrals (their friends are more likely to match your customer profile than any random person)
- boost your social media pages with professional services from Managergram
View Your Business from Your Ideal Customer’s Perspective
Now that you know the steps for how to target your perfect customer on and off social media, it’s time to refine your marketing strategy to convert even more customers.
If you want your business to grow, you need to look at everything you do from your customer’s perspective.
Ask yourself, do you know what you look like to them? For example:
- What is their shopping experience like?
- How difficult or easy is it to find information about your company and products online?
- How do reviews across various websites impact their opinion of your business?
- What’s going through their mind when they watch your ads or view your social media posts?
- What about your business is interesting? What pulls them in or pushes them away?
If you want to target your perfect customer, you need to think past social media posts and advertisements.
Your entire business should fit so perfectly within your niche that customers don’t take a second look to examine your brand. And if they do, they should like what they see.
Final Thoughts: How to Target Your Perfect Customer
Now you know that targeting your perfect customer is mostly about knowing where and how to advertise to them by investigating their values, needs, and budget.
Half the battle is gathering information. And the other half is implementing it by making changes to how you operate your business.
If you’re truly dedicated to seeing your business thrive, enlist the help of Managergram, a professional social media promotion company that can help you gain followers overnight.
We offer a variety of unique services to expand your reach in any network and any niche, including: